by Andrea De La Cerda

iStock_000016884462Small resizedBefore you go any further on your social pages, consider our list of twelve tips. We’ve split them up into 6 Do’s and Don’ts to help you focused on engaging communication that converts to more prospects and more sales.

6 Do’s…

  1. Do engage- Get in the conversation. Engaging in discussion shows people that you’re not afraid to be yourself and that your business is approachable.
  2. Do create value- Remember, everyone wants to know what is in it for them. The more you can make your daily posts and articles valuable to others, the more followers, fans, clicks and retweets you’ll have.
  3. Do try to be helpful- Sites like twitter, facebook and google+ are chalk full of opportunities to answer a question, make a recommendation, offer insight or connect someone to another person who could help them. Don’t miss your chance to jump in and save the day. Others will appreciate it and remember you.
  4. Do show consistent activity- This is difficult to do, but do your best to keep all of your social profiles current. Getting months and even years behind can send the message that you are out-of-date and aren’t engaged in your community.
  5. Do show your personality- Don’t be afraid to be yourself…particularly if you are in the business of selling your own advice, expertise and professional services. People need to know that you’re trustworthy. A generic corporate logo and tagline won’t prove it to them. But knowing who you are and what you’re about will go a long way.
  6. Do respond- Missing an opportunity to respond to a comment or concern on you page sends a very clear message…and probably not the one you are intending to send. Studies show that 42% of consumers expect an answer within 60 minutes. Be prepared.

6 Don’ts…

  1. Don’t act self-serving- Resist the urge to self-promote. In general, self-promotion should make up no more than 10% of your content on all social pages. Most non-realtor, client-prospects do not care that you’re having the perfect day as a realtor: that you closed four deals and had 3 new listings. The answer people want to know is “what is in it for me?” So think about what your non-realtor, potential client (who is not currently selling/buying a home) wants to see.
  2. Don’t try to be everywhere- We have already established that staying consistent is very important, so if you’re not sure that you can manage the maintenance of six pages at a time, then cut it down to three. It is more important to keep it to a targeted, manageable list than too many that go stale.
  3. Don’t be irrelevant- Carefully consider who your target market is. Create a list of adjectives that best describes who they are, what they do, activities they engage in, where they live, how old they are, etc. Be specific. Knowing who your buyer is will help ensure that you’re staying relevant to what they are interested in hearing from you. Maybe you’re a realtor and an avid dog lover. Well, wouldn’t it be great to do business with other dog lovers? So throw in some “Tips to keep dogs calm after a move” or “Ways to turn your living room into a doggy haven.”
  4. Don’t sound like everyone else- It is tempting to reiterate the musings of your competitors, at times. But thoughtfully create a brand personality that is unique & different…like you! Consider a niche market, a unique look/color scheme and don’t be afraid to channel your personal interests if it will make you stand out.
  5. Don’t be afraid to change- Young people liked facebook until Vine & Snapchat came along. We know that patterns of consumer behavior change over time as long as technology changes. So prepare for it. It is inevitable. Keep reading, learning and preparing for more effective, efficient tools that could increasingly help you market your business.
  6. Don’t stop!- Be consistent. Rome wasn’t built in a day and neither was your facebook page. Have patience and persistence and you’ll be successful!!